The Hair Lab by Strands Launches Leave-in Conditioners, New Dose Sets Global Cosmetic Industry
Table Of Content
It goes into detail about how we tested your hair, what your hair conditions are and what ingredients we assign you based on your hair diagnosis. It takes another three days to make your haircare product, and we ship that out in another two days. That’s why we had to introduce a new brand for retail. I saw companies launching personalized products, but all based off a quiz.
Conditioners
In the future, we will be raising additional capital to support launches. On TikTok, we spent a lot of money on the wrong creators early on with The Hair Lab. We went to typical LA, New York and San Francisco creators that a lot of brands go to. They worked for us for Strands, but they weren’t getting to the Walmart audience. We really had to experiment and formulate a new target persona.
WWD LA Beauty Forum
You don’t have to add doses to your shampoo, conditioner or leave-in conditioner, but for the best, personalized results, we recommend adding the three doses custom-recommended for your hair’s needs to each of your products. With the exception of the Anti-Brass Dose Set, our doses range in color from clear to shades of brown. That’s because we don’t add any dyes or colorants to our doses, so the hue you see reflects the inherent, natural color of the ingredients. While it won’t stain, we recommend pouring carefully and cleaning up spills immediately. "We've heard from customers that they are interested in products personalized for them and this new offering delivers on those evolving interests."
The Hair Lab by Strands Anti-Frizz Dose Set
You are not informing anyway with new ideas about what their hair state is. You are just taking information about them and giving them a relatively subpar product in return. You are not giving the consumer a product that their hair truly needs biologically.
Our Products
We thought, we are a science-focused brand, so let’s tell the story of the science. The most effective thing in doing that has been PR and telling our story to the industry and consumers in a long-format way. The Hair Lab is projected to sell above $10 million in retail sales this year. According to Nielsen, we are the No. 2 exclusive haircare brand at Walmart. It’s not easy for a small team of 10 people to launch products in 2,500 stores, but it was a relatively flawless launch.
Doses
We spent a lot of time testing the new formulations on our existing Strands customers. We had biological data on individuals with specific kinds of hair, so it was very effective in terms of testing the product formulations to create retail products. We are leveraging that now, too, as we launch new products for The Hair Lab. We sat down with them over a multiple-month period to figure out, how do we translate testing in the store? The time that a consumer spends in the haircare aisle is two minutes. Also, we have 4,000 iterations of shampoo and conditioner.
Those products take a longer time, which is why we selectively brought on investors. We want to do a lot of R&D and testing on our existing beta group to prove efficacy before we launch them. If you build a product that’s used once, you are never going to build a sustainable business. Also, around 70% of those who complete a diagnostic immediately purchase all five products that they’re recommended.
INGREDIENTS
The input into these systems is subjective, so the output can’t be a true match to the consumers’ hair needs. This formula coats strands with hydrolyzed wheat protein to protect them from heat damage. Because it’s heat activated, it works even harder the higher you turn up your iron.
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All Products
Over time, the hair becomes brittle and breaks due to dryness. That’s why we start with an in-depth analysis of your strands. In just two minutes, you’ll learn about your hair’s unique biology — and get a customized hair care routine to match. At The Hair Lab, we believe no two strands are alike. Using our high-tech hair analysis, and our Test, Know, Customize + Go methodology, we start by understanding your hair’s unique biology and needs.
Silicones transfer heat at a slower rate, which is beneficial for heat resistance, and they also provide a protective barrier to retain moisture. Because we believe that customized hair care can be transformative, we use our signature fragrance, Escape, in our shampoos, conditioners and leave-in conditioners. Notes of mango leaves, coconut and bamboo wood evoke the feeling of diving into the water for a tropical plunge! Your hair is substantially made of keratin protein. Our dose sets are formulated with several types of protein to target your hair care needs.
The Hair Lab by Strands has launched its Leave-In Conditioner collection and two dose sets, UV Shield Dose Set and Volume Boost Dose Set. "Lather, rinse, repeat" is basically my middle name, and with this shampoo, I found the first wash to be a bit difficult because I struggled to find the right water/shampoo ratio to get the perfect foaming balance. However, as soon as it was time for round two, things felt better proportioned and I was able to wash with ease.
I went to boarding school starting at 13, and then I studied human biology and business at USC. I went to a company called Fulgent, and I was in their business development team trying to sell genetic testing kits to doctors. It was hard to pitch a new technology to physicians, and I didn’t have a Ph.D. Lightly scented with its signature fragrance featuring notes of mango, coconut and bamboo. The most nourishing of The Hair Labs conditioners, this formula is made with shea butter to moisturize, soften, and detangle coarse textures.
We have a custom platform with a digital microscope that will analyze down to the micrometre the thickness of hair. We analyze the protein levels and your cuticle integrity. That’s directly correlated to shine, split ends and breakage, and it’s how we assign ingredients in consumers’ specific formulations. The Hair Lab’s hair analysis process is an accelerated version of that of its parent company, Strands. Launching exclusively at Walmart, The Hair Lab seeks to bring the curated approach to personalized hair care of its prestige parent brand, Strands Hair Care, to the mass market.
You get sent four fragrances, and we also have fragrance-free. We see that customers get their families to join in and help them choose the fragrance. We spent two years in development, and we developed our own operational capabilities in a lab in Los Angeles.
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Other affiliates operated under the Quest® brand, such as Quest Consumer Inc., do not provide HIPAA covered services. We want to be in over 10,000 doors in the U.S. in less than five years. We think there’s a huge amount of room to grow this idea of true customization for both brands within the salon space, within direct-to-consumer and within retail. When we were going for our fundraise in late 2021, early 2022, we are getting a lot of feedback that, “We love the concept, we just don’t know if Walmart is the right retailer to launch it in.” That was our bet, and it’s paid off. If we, Bubble and a few other players do very well with Walmart launches, that could change the perspective on new businesses launching at Walmart. It’s reasonable for them to be skeptical, but Walmart is changing, and you can make it a success.
The Hair Lab by Strands has converted me, and I’m sure if you give it a try, it will be your new go-to too. Whether you're going across the country or across the street, moving is stressful. When I moved from Sydney to Los Angeles earlier this year, finding an apartment and a car were top of mind—my hair was among the last things I was worried about.
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